Winners
-
House wine against homelessness
Solidarité Grands Froids
BRONZE (Special campaigns : Cause/charity/non profit)
Agency: Accenture Song
-
RamAHdan
Albert Heijn
BRONZE (Corporate campaigns: Environmental Social Engagement)
Agency: Accenture Song
-
Welcome Home
IKEA
SILVER (Corporate campaigns: Environmental Social Engagement)
Agency: akkanto
-
Referee Recruitment
RBFA
GOLD (Earned media (earned press + unpaid influencers): Best mono-brand campaign)
Agency: Bepublic
-
Uniform TV Advertising Model
Telenet
BRONZE (Corporate campaigns : Issue management and crisis communication), GOLD (Corporate campaigns: Stakeholder relations)
Agency: Bepublic
-
Combat Warm-Up
Garmin
BRONZE (Earned media (earned press + unpaid influencers): Best collab (brand, Key Opinion Leader, or personality))
Agency: Famous Relations
-
End Period Poverty
Always - P&G
BRONZE (Influencer campaigns (paid + unpaid): Best influencer campaign), BRONZE (Corporate campaigns: Environmental Social Engagement)
Agency: Ketchum
-
Breaking stereotypes
JBC
BRONZE (Integrated PR (earned, influencer and/or corporate): Best multi-platform campaign), BRONZE (Corporate campaigns: Environmental Social Engagement)
Agency: MMBSY
-
World Cleanup Day
River Cleanup
BRONZE (Special campaigns : Cause/charity/non profit)
Agency: MMBSY
-
Mix4Boobs
NRJ & Pink Ribbon
BRONZE (Special campaigns : Cause/charity/non profit)
Agency: Ogilvy Social.Lab
-
The most beautiful bins
McDonald's
BRONZE (Integrated PR (earned, influencer and/or corporate): Best multi-platform campaign)
Agency: TBWA
-
ZUUR
Growfunding VZW
GOLD (Integrated PR (earned, influencer and/or corporate): Best small budget campaign), GOLD (Special campaigns : Cause/charity/non profit), Grand prix (Grand Prix)
Agency: TBWA
-
All boobs welcome here
ELVIE
SILVER (Earned media (earned press + unpaid influencers): Best mono-brand campaign)
Agency: Walkie Talkie
-
Week van de Friet
VLAM
BRONZE (Earned media (earned press + unpaid influencers): Best mono-brand campaign)
Agency: Walkie Talkie
-
#OpenMijnFitness #OuvreMaSalle
Basic-Fit
BRONZE (Influencer campaigns (paid + unpaid): Best content created with influencers), SILVER (Integrated PR (earned, influencer and/or corporate): Best multi-platform campaign), SILVER (Corporate campaigns: Stakeholder relations)
Agency: Whyte Corporate Affairs – Twyst & StudioTokyo